Summary
Medical decision-making is often suboptimal. Sometimes we conduct unnecessary tests and treatments and in other cases we fail to follow evidence-based guidelines. Nudges are subtle changes to the design of choices or the way information is framed that can have an outsized impact on behavior. The Penn Medicine Nudge Unit is the world’s first behavioral design team embedded within the operations of a health system. This talk will describe how nudges can be used within the electronic health record to improve medical decision-making and highlight examples from different contexts in health care.
Objectives
- Learn the definition of a nudge
- Understanding principles of behavioral economics and how they can be used to design interventions
- Learn how nudges have been implemented to improve health care
